It’s passover week and that means the Mitzva Tanks are winding their way through the streets of Manhattan. They’re fantastic! Mitzva Tanks are mobile homes owned by the Chabad-Lubavitch Hasidism. They blast music and hang out the window and wave at stunned onlookers. Their mission is to spread good will to non-observant Jews. And you don’t have to be a Jew to get a free pamphlet!
Many Chabad-Lubavitch Hasidism believe the last Rebbe, Menachem Mendel Schneerson who died in 1994, was actually the messiah.
I report this with all due respect. I believe ALL religions have their own preposterous claims. I don’t find this any odder than being told that not prescribing to a specific set of beliefs will send me straight to hell, as the Christian and Muslim lunatic fringe would have me believe. Besides, how can you feel anything other than good will towards someone who drives a Mitzva Tank?! They seem so happy! I ran into these guys on my lunch break along Central Park South parading in front of the priciest hotels in the city.
Hang around graphic design long enough and you’ll realize that a good design is something that should be beaten to death. Case in point. I noticed that the Sunday New York Times Magazine had a cover graphic that looked an awful lot like the cover of the new Bruce Springsteen CD. I’m sure the chunky-white paint font look is just a weird coincidence.
This sort of thievery has gone on for ages. Corporate logos have repeatedly used a modified Nike swoosh. It’s not exactly like the swoosh, but it’s born from that. There’s the upward swoosh…












