The following teaser paragraph appeared on the front page of the Sunday New York Times real estate section:
The Tovar family wanted to move to New York for health reasons. They found a town house in Greenwich Village with a $15,000 monthly rent. So far, it seems to be the right medicine.
Having the wherewithal to pay $15K a month for rent would be the right medicine for just about anything that ailed you, I suppose. The Tovar’s son has asthma and living in Florida exacerbated his condition. Apparently, because of New York City’s lack of botany, he is able to live a healthier life in the city.
One day Mrs. Tovar said, “Let’s leave.” So they did. The plan was to test New York City through all four seasons…
?!?!?!?!
Their real estate agent in New York said, “To them, 2,000 square feet it tiny.”
They considered a three-bedroom at 15 Central Park West, listed at $27,000 a month. “I wasn’t completely satisfied,” Mrs. Tovar said. “Everyone gets drawn into the amenities, but to me the space was a factor.”
Mrs. Tovar sounds like a big a pain in the ass to me.
This was tough for me to read. I’ve just come off of four months of unemployment and have a consulting job that doesn’t pay benefits. My gut reaction was, “Hey, fuck you, Tovar family, and your bottomless well of money and prima donna attitudes.” Then I came to my senses and realized how immature and unfair that is.
But the Times got the story all wrong. It’s not about the search for a suitable apartment in Manhattan. It’s about how some people have so much cash at their disposal that they can solve some of life’s problems by shoveling money into a furnace. I mean, who rents? Isn’t this a buyer’s market?


